What is the difference between TRACXit and Matomo?

By Samuel Isaacs, Co-Founder and CTMO

Learn about the differences between the ethical analytics tool TRACXit and the open source Matomo analytics.

Simplicity vs Complexity
Matomo is a comprehensive but complex tool, often overwhelming for typical website owners due to its myriads of data points and intricate interface. It requires significant training to use effectively. Conversely, TRACXit is designed for simplicity and ease of use. With an intuitive dashboard, TRACXit presents crucial web traffic insights at a glance, eliminating the need for complex navigational menus or custom report creation. This allows you to focus on enhancing your website and business without the steep learning curve associated with Matomo.

Data Ownership and Privacy
Matomo, although open source, collects extensive personal data and uses cookies to collect it’s analytics. TRACXit is committed to a different approach. We ensure that website analytic data is not monetised or mined for behavioural trends, providing a significant privacy advantage for your website users over that of Google Analytics.

Cookie-Free Analytics
TRACXit eliminates the need for cookies*, enhancing compliance with GDPR, CCPA, and PECR regulations. This cookie-free approach not only boosts privacy but also improves user experience by removing the necessity for intrusive cookie banners. Consequently, websites using TRACXit can offer a smoother, more engaging browsing experience, likely increasing user interaction and engagement. By relying solely on TRACXit, businesses can ensure a more transparent and user-friendly online presence.

Eco-Friendly
TRACXit is also committed to sustainability, all of the servers associated with TRACXit are 100% Carbon Neutral, and run on green energy. We also ensure that all of our physical marketing materials are made with 100% recycled materials – enabling us to create a great product without harming the environment.

Improved Data Accuracy and Adblocker Avoidance
TRACXit enhances data accuracy by filtering out referrer spam and traffic from data centres. It also effectively tracks traffic from VPN users and Android apps, often missed by Matomo. Furthermore, TRACXit is less likely to be blocked by adblockers, as it does not engage in personal data tracking or behavioural profiling. Matomo scripts, on the other hand, are frequently blocked, leading to incomplete data collection.

Conclusion
Choosing TRACXit over Matomo provides numerous benefits, including ease of use, complete data ownership, privacy compliance, environmental sustainability, enhanced data accuracy, and a user-focused development approach. These features make TRACXit an excellent choice for businesses seeking an ethical, transparent, and user-friendly analytics solution.

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πŸ’Ό  Tailored for Businesses
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πŸͺ  Remove Cookie Banners
πŸ–₯️  Track Anything with Actions
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Ethical website analytics


Remove cookie banners from your website


Customisable action links


Privacy policy generator


Export to excel and csv


One user

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